Personality
led designer
Hi I’m Anja! I'm here to tell your story.
Great branding isn't all about looking good. It's about being unmistakably, unapologetically and authentically you.
the little wins
UKSBA Best Graphic
Design Business
WINNER 2025
#SBS Small
Business Sunday
WINNER 2025
this year so farStrive Live Start-Up
Award
WINNER 2024
UKSBA Best Graphic
Design Business
2026 FINALIST
Female Entrepreneur
of 2025
HIGHLY RECOMMENDED
UK StartUp Awards
Creative StartUp
REGION FINALIST 2026
Yorkshire Choice Independent
Business of the Year
NOMINEE 2026
Your brand is doing one of two things right now. It's either pulling the right people in, or it's letting them scroll straight past.
I'm a brand designer based in Scarborough and I work with small businesses who are ready to show up properly. Not just with a logo, but with a full identity that actually feels like them. Bold, warm, a little bit unexpected, and completely impossible to copy because it's built around you.
The Work
some of my favourite projects
Bold
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Playful
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Story-First
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Personality-Led
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Unapologetically you
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Bold · Playful · Story-First · Personality-Led · Unapologetically you ·
The process
what working with me looks like
Every brand I build starts in the same place. With you. Your personality, your story, the thing that makes your business different from everyone else doing the same thing.
Then I research, moodboard, and build one considered concept, not three average ones. We refine it together until it's exactly right.
a little bit about me
I'm a designer, illustrator, and very enthusiastic coffee drinker based in Scarborough.
I started Notch because I couldn't find what I needed for my own art business. Someone fun, someone who'd actually listen to my story, and someone who wouldn't charge the earth for it.
So I built the studio I wished had existed. Personality-led, story-first, and genuinely fun to work with. Because brilliant small businesses deserve branding that actually does them justice, not generic logos and inconsistent visuals that say nothing about who they really are.
from the studio
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![A woman with purple hair laughing and holding papers, sitting at a wooden table with various brochures and color samples, against a plain beige wall.]()
What Is Personality-Led Branding, And Why Does It Matter for Your Small Business?
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![A computer screen displaying various graphic designs for a project featuring a cartoon orange character and the word 'out' in bold font. Several sheets of printed design materials are on the desk, including color palettes and layout samples. A person's hand is holding one sheet of paper.]()
The Design Mistake Most Small Businesses Don’t Know They’re Making
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![Person with purple hair drawing botanical sketches on a tablet at a cluttered desk with a computer monitor displaying vector illustrations of plants and a bird, a keyboard, a coffee mug, and other decorative items.]()
The Role of Custom Illustration in Modern Marketing
The Ebook
Whether you've been to one of my brand talks or you've never been able to make it to one, this is for you. I've taken everything I teach in those rooms and packed it into one budget friendly ebook so you can work through it in your own time, at your own pace, without spending a fortune. Consider it your first step in the right direction.
This is for you if you're a small business owner who's been DIYing your brand and something still feels off, you've got a logo but nothing feels consistent, or you're just starting out and want to get the foundations right from the beginning.
If you think your brand is just your logo, this ebook is going to change how you see your business.
More Than A Logo is a practical guide to building a brand identity that actually works, written for small business owners who are ready to show up properly without spending a fortune.
Inside you'll find six chapters covering everything from what a brand really is, to logo suites, colour palettes, fonts, consistency and where to start when you can't do everything at once. Every chapter comes with a workbook page so you can apply everything to your own business as you go.
By the end you'll know exactly what makes up a strong brand identity, where the gaps are in yours, and what to do about them, most of it for free.
What's inside:
Six chapters of practical brand education, a full workbook with six exercises to complete as you read, a brand action plan to walk away with, and links to free tools and resources to get you started.
This is for you if you're a small business owner who's been DIYing your brand and something still feels off, you've got a logo but nothing feels consistent, or you're just starting out and want to get the foundations right from the beginning.
This is not for you if you're looking for a done-for-you branding service. For that, you know where to find me.
Delivered as a downloadable PDF with instant download after purchase. (all links expire after 24 hours as standard, you cannot lose your purchase: if you click an expired link, Squarespace will automatically send a new 24-hour link to your original email address)
Ready to build something you’re actually Proud of?
let's talk about your brand!A good conversation (with cake & coffee?) about what you need and whether I'm the right person to help.
