Illustrator

and brand

designer

Illustration of a person sitting on the floor, working on a laptop with pink sticky notes containing words like "story-led," "expressive," "playful," "clear," "bold," "illustrative," "done playing small," and "crafted."

Circular text in pink that reads, "branding for businesses done playing small"

Hi, I'm Anja!

I start every project with an illustrator’s eye, so I start with your story rather than a template. The result is a brand that feels drawn, not assembled, and is completely impossible to copy because it's built around you.

The Work

some of my favourite projects

see everything

Bold

· Playful

· Story-First

· Personality-Led

· Unapologetically you

· Bold · Playful · Story-First · Personality-Led · Unapologetically you ·

The process

"From the very first meeting she listened to what I wanted and created my vision in a way I wouldn't have thought possible, incorporating elements of my personality."

Valerie - Rural Accounting

A stack of three books with pink, blue, purple, and orange covers, a red mug with three pencils inside on top of the books, and a notebook with handwritten notes and a pencil nearby.

Chat

We talk about you, your story and what makes your business different from everyone else doing the same thing.

Explore

I research and create two moodboards, each a different creative direction. You pick the one that feels most like you.

Create

From there I build one considered brand concept. Because we've nailed the direction together, one is all you need.

Woman with purple hair and glasses sitting at a desk, smiling, in a colorful, decorated office space with pink neon sign that reads 'notch', and various office supplies and decorations around.

a little bit about me

I'm an illustrator and brand designer, and a very enthusiastic coffee drinker, based in Scarborough.

I started Notch because I couldn't find what I needed for my own art business. Someone fun, someone who'd actually listen to my story, and someone who wouldn't charge the earth for it.

So I built the studio I wished had existed. Personality-led, story-first, and genuinely fun to work with. Because brilliant small businesses deserve branding that actually does them justice, not generic logos and inconsistent visuals that say nothing about who they really are.

more about me