I worked closely with the founder to bring their vision to life. Explored how the brand would connect with both adult and youth audiences. I was able to translate the vision into a clear visual identity by selecting the right colour palettes and typography that balanced professionalism with energy.
The adult-facing identity needed to convey a sleek, active, and confident feel. For this, I developed a refined palette and typography system that communicates movement and motivation while staying approachable.
At the same time, the brand needed a playful variation for its children’s audience. To achieve this, I created a softer, rounder typographic style and a brighter, more vibrant colour palette that still harmonises with the adult branding. This variation also introduced a colourful, running fruit character, designed to add personality and fun. I even customised the character’s trainers to match a pair personally worn by the founder, giving the brand an authentic and personal touch.