For Rural Accounting, the founder felt that the previous logo didn’t represent the business or reflect her personality. She wanted a brand that felt more authentic and connected to who she is, while remaining professional and approachable for her clients.
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During our discovery process, I learned about her love for cycling, particularly her favourite bike in a beautiful celeste green tone. This personal detail inspired the new colour palette, adding a distinctive yet calm and trustworthy feel to the brand.
The new logo is minimal and modern, built from the letters R and A to create a subtle hill-like mark. This shape represents the idea of a journey or pathway, reflecting how working with Rural Accounting helps clients navigate their financial path. As a personal nod to the founder, a hidden bike detail is integrated into the design, making the mark uniquely hers while still feeling professional and versatile.
The result is a refreshed identity that is clean, approachable, and deeply personal, balancing professional accounting expertise with the individuality of the founder.