The new identity keeps a sense of continuity with a reimagined sunflower, carried over from their original logo. This was paired with a clean, modern wordmark featuring a subtle curve in the letter b, echoing the shape of a coffee cup handle.
While the sunflower appears simple and clean at first glance, each petal in the icon has been carefully crafted with slight variations, such as curves, dints, and subtle shifts, mirroring the natural imperfections of a real flower.
As the business moved into a new shop, I was brought on to create a refreshed visual identity and website that captured the essence of what makes Bloom special. We struck a balance between playfulness and refinement throughout the branding. Soft tones, clean lines, and thoughtful type choices helped bring the visual identity to life across packaging, signage, and menus.
Alongside the visual identity, I also designed Bloom’s website, a simple, elegant online space that reflects the tone of the brand, shares their story, and provides an online shop to place orders. Together, the branding and website work hand-in-hand to create a cohesive, welcoming presence both in person and online.
