A bright & friendly showcase of my work
Welcome, dear readers! I'm Anja, and you're about to be taken on a digital newspaper tour of my 2025 branding projects. Enjoy!
The goal was to create a cohesive look, which meant keeping things minimal and bold for the women’s visual, while bringing in a playful, charming vibe for the kids’ version.
Bright colors, custom illustrations, and matching icons bring everything to life. The logo includes a subtle nod to a dog’s nose in side profile, giving it a clever and ownable visual twist. The typeface has been altered to feel friendly and fun.
I developed a brand identity that’s rooted in the product itself. Every visual detail is inspired by real components like bush ends, bolts, and the iconic column gaps found in cast iron radiators.
This visual identity blends professionalism with personal touches to reflect both the firm's values and the founder’s personality. A deep blue anchors the palette, symbolising trust, stability, and credibility, which are key traits in accounting.
McRay Press and York Bookbinding came together in a unique partnership, each with its own history and craft.
The goal was to create a shared brand identity that celebrates their individual strengths while presenting a united front to a broader audience.
The visual identity was crafted to reflect the premium, handcrafted nature of the business, with a logo mark formed from the letters I, S, and B, interwoven with a thread-like shape. The result is elegant and refined, with a subtle sense of play that nods to the creative, personal touch behind every piece. The use of a minimal colour palette and thoughtful typography round out the visual identity.
Vale's logomark is inspired by the honeycomb structure of biochar, the identity uses a hexagonal mark and geometric root lines to represent the hidden systems beneath the soil that support tree growth.
Bisou, meaning “kiss,” is a boutique brand with a soft, refined feel. The logo mark is built around the letter B, shaped with flowing curves to gently suggest lips without being obvious. By keeping the form abstract and balanced, the mark feels sculptural and luxurious
Rooted is a yoga studio grounded in flow, balance, and mindful movement. Flowing typography reflects movement and ease, while the logo mark features a flower bud in a yoga-inspired pose.
This brand was created for spirit tastings and community-led events, with a playful, retro feel designed to be loud, social, and easy to extend across merch.
Alongside it sits a sister brand celebrating women in the rum industry. The palette is more toned-down and refined, giving it a cleaner, more polished feel.
An unused coffee van concept built around a hand-drawn script logo, rough textures, and playful illustrations. The aim was to create something fun, approachable, and full of personality, more sketchy than polished.