This brand identity was created for a specialist cast iron radiator company, focused on merging traditional craftsmanship with a confident, modern presence. The challenge was to build a visual identity that felt both industrial and refined, telling a story through every detail.
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Beyond the logo, the full identity system was designed to increase brand visibility and establish the business as a leader in its space. I developed a consistent visual language across packaging, digital content, advertising, and printed materials.
The logomark draws directly from the physical form of the product itself, taking inspiration from radiator elements like bush ends, bolts, and the negative space between columns. These subtle references ground the design in authenticity, creating a mark that’s not only unique but deeply connected to the product. Even the dot on the lowercase ‘i’ has been replaced with a hexagon, a nod to mechanical precision that also gives the brand a distinct, ownable signature.
