The visual identity was designed to capture the premium, handcrafted nature of the business while maintaining a sense of warmth and creativity. At its core is a custom logo mark created by intertwining the letters I, S, and B into a single, cohesive form. The mark incorporates a thread-like line that subtly references the art of making by hand, giving the logo a distinctive, personal character.
The result is an identity that feels elegant and refined, yet retains a gentle playfulness, a balance that reflects the care, creativity, and individuality behind each piece the business produces.
To support the mark, a minimal colour palette was chosen to convey sophistication and timelessness, while thoughtful typography reinforces the premium, design-led feel of the brand. Together, these elements create a cohesive, elevated visual language that celebrates craftsmanship and personal expression.
