For this rebrand, I collaborated with the illustrator to create an identity that felt as unique and full of character as her work. The goal was to build a consistent, well thought out brand that not only represented her business but also reflected her vibrant personality.
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The visual direction centred around bold, playful typography that captured her creative energy. Subtle references to her signature character, Sprocket, were woven into the logo design, adding a layer of storytelling.
Beyond the logo, I designed a set of additional brand assets, including stickers and business cards, that extended the personality of the brand into tangible touchpoints. These elements reinforced the sense of fun and individuality while keeping everything tied together under one cohesive system. The result was a rebrand that feels authentic, distinctive, and deeply connected to both the illustrator and her creative world.